Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Hi friends, I'm Alex, a very atypical IT guy. In addition to programming, I also like to learn different languages and cultures, read English books, travel in different places, play social latin dances(salsa) and improvisation. Due to the open and positive mindset, I created an English speaking social group in June 2011, which is called "Post English Time". My goal is to make it a reliable, valuable and interesting English community focusing on life experience sharing and personal growth. I have worked in different IT/Internet companies for many years, now I'm working on my own project - PET. I hope to be friends and have fun conversations with you.
Season 1 / 第1期"The Seven Habits of Highly Effective People"《高效能人士的7个习惯》Season 2 / 第2期"Sapiens: A Brief History of Humankind"《人类简史》Season 3 / 第3期"The Lean Startup"《精益创业》"The Effective Executive"《卓有成效的管理者》Season 4 / 第4期"Thinking, Fast and Slow"《思考，快与慢》Season 5 / 第5期"Homo Deus：A Brief History of Tomorrow"《未来简史》"A History of Western Philosophy (Ancient)" by Russell《西方哲学史,古代哲学》罗素Season 6 / 第6期"The Big Short" (Michael Lewis)《大空头》（迈克尔.刘易斯）"Think and grow rich" (Napoleon Hill)《思考致富》（拿破仑.希尔）Season 7 / 第7期"Principles: Life and Work" (Ray Dalio)《原则》（雷 达利欧）Season 8 / 第8期"12 Rules for Life" (Jordan B. Peterson)《人生的12条准则》（乔丹 彼得森）"The Four" (Scott Galloway)《4大高科技公司》（斯科特·洛韦）"The Subtle Art of Not Giving a F*" (Mark Manson)《重塑幸福》（斯科特·洛韦）Season 9 / 第9期"The Unbearable Lightness of Being" (Milan Kundera)《生命中不能承受之轻》（米兰昆德拉）"Why Buddhism is True" (Robert Wright)《佛学为什么是真的》（斯科特·洛韦）"The Fifth Discipline" (Peter M. Senge)《第五项修炼》（彼得圣吉）Season 10 / 第10期"Lolita" (Vladimir Nabokov)《洛丽塔》（纳博科夫）"The Speed of Trust" (Stephen M.R. Covey)《信任的速度》（史蒂芬·MR·柯维）"Hooked" (Nir Eyal)《上瘾》（尼尔·埃亚尔）"Remembrance of Things Past: Vol1" (Marcel Proust)《追忆似水年华：卷1》（马塞尔·普鲁斯特）